You'll Love This Book If:
- You've got ideas!
- You want to turn those ideas into reality
- You want to master the business world from a creative's perspective
In Ideaselling Sam Harrison will give you powerful techniques to help sell your ideas to those with approval power. You'll find advice and tips from designers, writers, marketers and selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in!
Don't let your creative ideas get picked apart and put down!
In IdeaSelling You'll Learn:
- How to deal with decision makers
- How to boost your believability
- How to find out what clients want
- How to present a pitch
- How to handle objections
- And more
"Creating ideas is easy, compared to actually selling them. In this engaging and innovative book, Sam Harrison helps make sure your brilliant ideas actually see the light of day."
—Sally Hogshead, author of Fascinate
"The book I wish I had read 30 years ago. Selling your idea is even more important than creating it and Sam Harrison has a wealth of strategies to help you do just that."
—Al Ries, co-author, War in the Boardroom
"This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations."
—Brian Tracy, author of The Psychology of Selling
IdeaSelling is the perfect companion to IdeaSpotting, Sam's previous book.
About the author
Sam Harrison has successfully pitched ideas to the NFL, Major League Baseball, Hallmark, American Express, Hasbro and dozens of other clients and affiliates. He is now a speaker, coach, and author on creativity-related topics, as well as a teacher of writing, presentation skills and creativity classes at Portfolio Center.