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How to Define the "User" in User Experience - OnDemand Design Webcast

By Jose Caballer

Format: Download

SKU# U6524

What are user profiles? Simply put, they’re profiles of fictional users that include details like: name, gender, income, marital status, what their goals are, and what they need from you and your product. In this design tutorial, Jose Caballer will teach you how to develop user profiles that can serve as the foundation for the creation of your website or application. You’ll learn how to ask questions like, “Are my users tech savvy?” And, “What is it they like about my product?” Because when you understand how your average user thinks, and what their motivations are, you’re able to create a user experience that meets (and hopefully exceeds) their expectations.

In How to Define the "User" in User Experience, you'll learn:

  • How to take samples of your user population 
  • How to narrow your sample, and define them with personal details 
  • How to define user goals 
  • How this information should inform your creative strategy  

Click the video below for a preview of How to Define the "User" in User Experience with Jose Caballer. Instantly stream this tutorial and hundreds more on your computer at Design TV now!

About Jose Caballer

Jose is the co-founder of The Skool, an online education company that aims to teach the standard process for successful web projects. He studied graphic design at Art Center College of Design. He has worked with diverse clients such as Al Gore, Jamie Oliver, Thomas Keller, Alice Waters and corporate client like Disney, Nike and MySpace.

Today he combines his 16 years of experience and his passion for teaching web design on his show This Week in Web Design, and in training thousands of students, freelancers, and professionals at

SKU U6524
Author/Speaker/Editor Jose Caballer
File/Trim Size MP4: 61,004 KB WMV: 121,618 KB
File Type MP4, WMV
Format Download
Runtime 52 minutes

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