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How to Build a Purpose-Driven Brand - OnDemand Design Webcast

By Sunny Bonnell and Ashleigh Hansberger

Format: On-Demand Web Seminar

SKU# T3490

Branding is a process of self-discovery — to uncover the one meaningful idea at the center of a company that makes it rise above. Branding is the deliberate effort you make to help your clients say, "This is who I am" to the world. It's the process of defining, shaping and influencing — both strategically and creatively — the purpose, story and meaning of a brand that the audience should experience.

People are interested in why brands do what they do, what they believe in, how their products and services are created, and the values that surround the business. As designers, we are charged with the visual and verbal handling of a brand, but our greater responsibility is to bring our client's brand purpose to life.

In this one-hour webinar, branding & design experts Sunny Bonnell and Ashleigh Hansberger share their purpose-driven branding philosophy, and how they have used their unique point of view to build their award-winning firm Motto. Sunny and Ashleigh will give attendees an in-depth look into the journey of building a world-class brand by taking you through a recent comprehensive branding project. In this lively discussion, you'll receive hands-on, strategic and practical tips every designer should consider as you begin your journey to create more value in your work, develop a unique point of view and grow your business.

In this design tutorial, you will learn:

  • Why articulating purpose matters for your business and your clients
  • What you need to do before you ever start designing
  • How to create a more unique point of view
  • Why market research can lead to mediocrity
  • Tips for helping clients through the branding process
  • and much more!

Who should watch this webinar:

  • Freelancers.
  • Designers looking for more meaning
  • Studios, small shops, design firms
  • Anyone interested in starting a design business

Click the video below for a preview of How to Build a Purpose-Driven Brand with Sunny Bonnell & Ashleigh Hansberger. Instantly stream this tutorial and hundreds more on your computer at Design TV now!


Sunny Bonnell and Ashleigh Hansberger are co-founders at Motto. Motto is a comprehensive branding firm that helps visionary entrepreneurs and companies build inspiring brands using their most powerful asset: their purpose. Sunny and Ashleigh thrive on inspiring others to pursue their passions. The pair is notorious for their unorthodox leadership style, inspiring point of view, and purpose-driven positioning approach. Their work and expertise has been featured in various design and business publications including Forbes, AMEX, MSN Business, CBS News, Inc. 30 Under 30, HOW, PRINT, The Dieline, and most recently GDUSA’s “25 Creatives to Watch in 2014.”

If you have questions about the program, or have any technical difficulties, please contact

SKU T3490
Author/Speaker/Editor Sunny Bonnell and Ashleigh Hansberger
File Type MP4
Format On-Demand Web Seminar

Retail: $39.99

Your price: $20.00

You save: $19.99 (50%)

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