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HOW Singles: The Real Value of Brainstorming

From HOW Magazine May 2013

By Heather West

Format: Download

SKU# U7664

Brainstorming generates more than new ideas; it offers a forum where diverse perspectives can be shared without immediate judgment, where a fantastical suggestion can spur a practical solution, and where a murky vision can gain clarity.

Inside The Real Value of Brainstorming You'll FInd:

  • 4 Basic Brainstorming Rules
  • 7 Vital Mindsets of a Design Thinker
  • Reasons for prototyping
  • And more

“I think judgment creeps into the room because, too often, people consider brainstorming as the total creative process rather than just one step of the creative process.”—Sam Harrison

Don't make this mistake! You'll lose out on incredible ideas that can only come from minds without judgement. The fact is that when brainstorming is done right it can give you the idea of a lifetime, the kind of idea that lands you in magazine spreads.

SKU U7664
Author/Speaker/Editor Heather West
File Type PDF
Format Download

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