You'll Love This Issue If:
- You need some inspiration for how you plan to promote yourself
- You want a process (from an expert) for how to find great clients
- You want to learn about websites that can help you land clients
This issue is HOW Magazine's 2012 Self Promotion Annual! Inside you'll find all kinds of tips and inspiration for graphic design self promotion. Whether you work at a major design firm, as an in-house designer or freelance, you will need to promote yourself to stay ahead. So get inspired by the winners of this year's Promotion Design Awards and take a look at a 5 step system that can help you make sure you get the best clients (the ones that can afford you and won't have you pulling your hair out). PLUS: We'll take a look at some websites that can actually get clients for you!
The hardcopy version of this issue is available here.
In HOW Magazine's 2012 Self Promotion Annual You'll Find:
2012 HOW Promotion Design Awards
From a couple of Canadian agencies using design to make the world a better place, to unforgettable holiday client gifts, this year’s Promotion Design Awards winners will inspire you to take your own self-promotion work up a notch. Check out the winning promotions in the following categories:
The Neenah Un-Show Winners
The Neenah UnShow competition celebrated all forms of printed expression on any uncoated. Thousands of designers across the world voted on the uncoated entries (paper brands unseen) to to determine the 25 best entries in each of eight categories before the top-notch judging panel chose the final winners.
5 Steps to Finding the Right Clients
Stop wasting your time chasing after clients who will never be able to afford you, who won’t be a good fit for your firm, or who simply aren’t ready to hire a professional designer. Instead, implement this five-step qualifying process to seamlessly usher the right clients into your open arms.
Workspace: Hidden Haven
The Savannah College of Art and Design needed a new space for its burgeoning design department, so it went looking in the only direction it had left: underground.
In-House: Sell Like Hell
Since you work in-house, you have all the clients you’ll ever need, right? Wrong! To stay relevant and valuable to your company, you have to promote your services just like any other design business.
Interactive: Sites That Find Clients For You
Showing great creative work on your promo site isn’t enough any more. You have to give people a reason to visit, and that means creating killer content.
My Best Work: Bryony Gomez-Palacio
This designing mom turned her love for her daughters into an amazing, boundary-pushing creative project that she just adores.
Behind the Design: Sweet Simplicity