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HOW November/December 2010 Digital Download

By HOW Magazine

Format: Download

SKU# Z9493

For nearly two decades, HOW's Business Annual has been the go-to guide for creative professionals who've set their sights on opening and running successful design studios.


Organically Grown
Design firm + retail business + gallery space = success. Meet two design firm principals who've created their own formulas for business achievement. If you've ever imagined a non-traditional path of your own, Jeff Ng and Janine Vangool will inspire you to take risks and follow your dreams.

Reinventing Wonder
New York City-based digital design agency The Wonderfactory has staked its business and creative future on producing cutting-edge new-media solutions for clients. Take a peek inside the firm behind the wildly successful Sports Illustrated iPad demo—and learn how the team is reinventing their business, their work and the design industry.

Design for the Greater Good
Design professionals talk about using their talents to help make a difference, but they're often stumped by how to do that. Meet five design-agency owners committed to improving the lives of others—and get motivated to do the same.

Birds of a Feather
Meet a fresh, young Austin, TX-based design shop that's not only winning awards and scoring press—but it's growing, thanks to an unusual compensation model and a fun, multi-faceted brand.

Designer Paychecks
The bad news: Salaries are down in HOW's 2010 Design Salary Survey. The good news: The're not down by much. The better news: Signs indicate that the market is picking up. Read our full report on salaries, bonuses and benefits and see how your income compares to that of your peers.


IN-HOUSE ISSUES: 37 Ways to Get Fired Looking to keep your in-house gig (or any design job, for that matter)? Here's a list of attitudes and behaviors you should leave at home.

CAREER: Beat the overqualified rap Prospective employers may balk at candidates with more experience than the job requires. Here's how to ease their fears and land the gig.

FREELANCE: Managing Your Clients Do your clients boss you around? Learn two ways to regain control in your customer relationships.

WORKSPACE: The Heavyweights This Indianapolis-based agency emphasizes de-cluttering of the mind and workspace.

CREATIVITY: Theatrics at Work Staffers at branding firm CBX rely on their training as actors to create brand stories and sell them to clients. Learn how to tap into your own theatrical talents.

DESIGNING CHANGE: Streets of Sadness

SIDELINES: Hero Design Studio

MY BEST WORK: Stephen Doyle This legendary print designer's favorite project doesn't involve ink and paper, but rather clay, wax and bronze.
SKU Z9493
Author/Speaker/Editor HOW Magazine
File/Trim Size 20 MB
File Type PDF
Format Download
ISBN 13 9781440326769

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