You'll Love This Issue If:
- You want to know the Art and Science of Pricing
- You need help with the business side of your creative work
- You want the secrets to success in the design industry
HOW Magazine's November 2011 Issue is our Business Annual. The HOW Business Annual is the designer's business bible. This year, we feature profiles of top design studios and case studies from successful firms, paired with expert business advice. Plus, we reveal salary trends for 2012, identify the top U.S. Design Schools and showcase 10 eye-catching stationery systems designed for and by designers themselves. As a bonus, you'll get a complete pricing guide with 4 downloadable worksheets.
The hardcopy version of this issue is availablehere.
In HOW Magazine's November 2011 Issue You'll Find:
Bucking the Trend
New York City-based And Partners was able to grow during a tough economy by focusing on client needs and evolving their offerings from traditional print projects to interactive services and strategic consulting, specializing in helping clients create change.
One Speciality, Two Ways
Studio Conover specializes in building-industry clients, but they don't just design brochures and logos. This six-person San Diego firm, helmed by a husband-and-wife team, has also built a reputation with architects and developers for spec'ing great colors and textures for building exteriors.
When David Smith was unexpectedly thrust into the freelancing life, he didn't just start working in his pajamas and call it a day. He began planning for his future employees and set in motion the process that would lead to the six-person firm he runs today.
A Manifesto for Success
Design firm owner Steven Morris offers an eight-point manifesto for business success based on 17 years of experience. Want to make it in this tough industry? You'll need passion, discipline and the ability to know when to ask for help.
Your Firm in 2020
Design business consultant David C. Baker prepares you for the many changes to come in the next decade. Everything will be different, including where your employees work, how you communicate with clients and the type of projects you take on.
U.S. Design Schools Index
Speak for Yourself
Designing your own identity is no easy task. These 10 firms created letterhead and business cards that tell clients exactly what they can expect before they even get a peek inside their portfolios.
The Art and Science of Pricing
Ilise Benun shares the tips and techniques (along with some helpful worksheets) you need to turn pricing from a guessing game into a strategic tool to grow your business.
Career: 2012 Salary Trends
The Creative Group reveals how you can position yourself to take advantage of rising salaries expected in the coming year.
In-House Issues: The Art of Possibility
The in-house team at Merck turned a routine project request into a new specialty that got the entire company calling on them for enviable projects.
Workspace: Factory Facelift
A Troy, NY-based firm created a home-away-from-home in a once-abandoned factory by giving everything a handmade touch, from the desks to a rebuilt spiral staircase.
Creativity: Inside Etsy
To stay in top-creative form, Etsy's designers are encouraged to make their workspaces their own with handmade goodies from the website's army of crafty sellers.
My Best Work: Eileen Boxer
This legendary designer shares a beloved book project that took her all the way to Paris.
Designing Change: Camp Firebelly
Sidelines: Baltimore Print Studios