HOW Magazine May 2011 Digital Download

You'll Love This Issue If:

• You need a creative spark
• You love letterpress (Meet Cranky Pressman!)
• You have creative business ideas, but need to know how to pitch them

HOW Magazine's May 2011 Issue is our Special Creativity Issue. In it, the HOW staff tackles the subject that's nearest and dearest to designers' hearts—creativity—with exercises, information and inspiration that will help break any creative rut. Learn how to sell risky ideas to clients and how to flex your mental muscles, and find out how design superstars like Paula Scher and Stefan Sagmeister overcome their creative obstacles.

The hardcopy version of this issue is available here.

In HOW Magazine's May 2011 Issue You'll Find:

FEATURES

Crankier Than Ever

At a time when letterpress printing is making a resurgence, two brothers are leading the charge. Meet the guys behind Cranky Pressman (one is the printer and the other the brand strategist), and see how they're preserving the old craft of ink on paper by working with a new generation of designers. (And see their craftsmanship on our cover.)

Risky Business

Ever propose a design solution that you know to be risky but right for the client—only to have it rejected? Here are 4 smart strategies for successfully pitching out-of-the-ordinary creative ideas.

Putting Lines Around Ideas

Have you lost touch with your artistic roots? Or perhaps you never learned how to draw in the first place? Six dedicated sketchers, including Ken Carbone and Kate Bingaman Burt, tell you how drawing can help you be more creative and give you tips to get comfortable with a pencil in your hand.

Design Practice

Want the key to creative success? Learn to access your intuition. Making creativity happen easily and instinctively takes a lot of practice. We have a series of mental workouts (excerpted from David Sherwin's Creative Workshop) designed to help you stay sharp and creative when it counts.

Photo Playground

Three designers each took a Lomography camera for a spin, with crazy-cool results. See their images and get inspired to try your own photography experiments.

Fold-tastic!
Let's abolish the myth that print is a dying medium. Clients are still embracing printed projects, but they're demanding that those pieces generate high customer response rates. Designers are using unusual folding techniques to make their paper projects stand out. See a gallery of eye-catching design work and get expert advice on adding folded flair to your next project.

COLUMNS

Career: Be a Career Maverick
Get 4 strategies for making unconventional and rewarding career choices.

Freelance: Making the Move
Take these 6 steps now to prepare for the day when you'll launch your freelance business.

Business: Are You Covered?
Do you have the right business insurance for your firm? If you're not sure, here's how to find an agent and get the coverage you need.

In-House Issues: A Rich Racing History
Meet the inside team responsible for creating the look of the storied Indianapolis 500.

Production: Paper Spec'ing Sidekicks
These 7 online tools help you make smart choices about paper.

Workspace: A Dash of Old Spice
A Portland, OR, studio calls its office aesthetic "Mid-Century Lumberjack." Tour the space and see what they mean.

Creativity: Your Own Worst Enemy,br> Design luminaries like Paula Scher and Chip Kidd give advice on breaking through when you doubt your talent.

My Best Work: Pum Lefebure
Design Army's co-founder discusses her favorite from among the firm's many award-winning projects.

Designing Change: Candy Chang

Sidelines: A Modern Eden