For the first time ever, HOW is devoting an entire issue of the magazine to an extremely important segment of the audience: In-house designers. Through all of HOW’s touchpoints with this segment of the audience, one overarching truth always surfaces. “More than anything, they want to feel like they’re relevant, both within their own companies and the design community at large,” says HOW’s executive editor Sarah Whitman.
In addition to this issue showcasing 76 award-winning in-house designs from our annual competition, it’ll also provide a collection of articles that are meant to serve as a blueprint for in-house success. In this issue, you’ll find features like “Metrics & Trends That In-House Creatives Need to Know,” which will arm in-house designers with the numbers they need to prove their worth. You’ll also read how the National Parks Conservation Association’s in-house design team made big improvements by taking small steps forward. Find all of this and more in the January 2013 issue of HOW magazine.
All this and more inside HOW Magazine's 2013 In-House Design Annual!
View the complete Table of Contents for the January 2013 issue or purchase the digital edition of this issue here.