Graphic Designer's Guide to Clients

A successful designer and design journalist explores the elusive relationship between designers and clients through interviews with high-profile client-designer teams, including Barnes & Noble's Len Riggio and Peter Farago. Targeting two separate audiences, Shapiro first offers designers advice on how desirable clients choose design firms, how much direction they give, and how they evaluate work. For CEOs, managers, and entrepreneurs, the he offers information on choosing a designer who will be a pleasure to work with, and who will best send the client's message to investors and customers.