Google Analytics for Designers OnDemand Design Tutorial

Never before have web designers had so much control over user experience! Armed with Google Analytics and a good understanding of measurement, designers can analyze how a website is being used, and figure out how to improve it based on client and customer needs. In this tutorial, Christopher Butler will show you how to use Google Analytics and its in-depth reporting features, and teach you about user testing and measurement as a whole. You'll learn how data can aid in storytelling and walk away with the tools you need to set up Analytics on your websites and start working smarter.

In Google Analytics for Designers You'll Learn:

• About Google Analytics in-depth reporting features
• How to use Google Analytics to measure the success of your designs, and make design decisions
• How data can aid in storytelling
• About user-testing and how to evaluate results

About Christopher Butler

Christopher Butler is the Vice President of Newfangled, where he directs personnel and marketing and consults clients on their digital marketing strategy. In addition to speaking at events for HOW, Recourses, and the AIGA, Christopher is a prolific writer. His articles have been published in PRINT, HOW, Smashing Magazine, Salon, and elsewhere, and he is the author of The Strategic Web Designer: How to Confidently Navigate the Web Design Process.

Click the video below for a preview of Google Analytics for Designers with Christopher Butler. Instantly stream this tutorial and hundreds more on your computer at Design TV now!