This Design Tutorial Is Perfect For:
in-house designers who have decision-making responsibility for their team, no matter the size of the department
"I'll take two posters, a brochure and some fries." In-house teams often get treated like transactional creatives who are proficient at banging out mundane tasks. The juicy, high-profile work goes out to agencies while the in-house team aspires to get those projects one day. Well, a heck of a lot has to change to make that actually happen. If you want the work that goes to the agency, then you need to position your team like an agency, make a transformation, and shift everyone's mindset in the company—the design team included.
From Order-Taker to Business Partner, Bob Calvano will share his first-hand experience on the evolution of a creative team. He will share the steps he is taking to position his in-house team as a strategic partner, as well as some of his tactics to change the mindset within the organization. About the Presenter:
Bob Calvano has been providing thought leadership and design solutions for more than 20 years. With a mind that never stops thinking about the creative process, he is always open to exploring new mediums and possibilities. He is currently the Director of Merck's Global Creative Studios, a full-service in-house agency, and provides creative leadership and business solutions on a global scale. The award-winning team's portfolio includes environmental, interactive and print design, as well as video production, photography, illustration, webcasting, web development and finger painting, if necessary.
Bob has won numerous awards for his work in advertising and design and has recently been recognized internationally. He has been published in periodicals such as Advertising Age, Graphic Design USA and HOW Magazine, as well as on aiga.org. He holds a BA in Fine Art and received an Executive Education for Creative Leaders at Harvard Business School and has spoken at events such as the AIGA Pivot Design Conference and lectured at the Fashion Institute of Technology in New York City.
Click the video below for a preview of
From Order-Taker to Business Partner with Bob Calvano. Instantly stream this tutorial and hundreds more on your computer at Design TV now!