Do I Need an App for That? OnDemand Design Tutorial

With more than 500,000 apps available to consumers, 2012 has been labeled the year of the app. But as you consider your mobile strategy, it is legitimate to ask "Do I need an app for that?" In this design tutorial, Paul Boag will use case studies to explore the contexts in which an app is the right solution, and also highlight the situations in which other mobile web solutions are the better choice for your users.

In this session you’ll learn: 

• The differences between a native and a web app 
• A working definition of responsive web design 
• The importance of understanding user context 
• The circumstances in which an app is the right solution and when it is not 

About Paul Boag

Paul Boag has been working on the web since 1993. He is a user experience consultant for Headscape Ltd, a web design agency that he founded back in 2002. Paul also produces and hosts the longest running and popular web design podcast at boagworld. He is a regular speaker at conferences and author of a number of books including Client Centric Web Design.