Get the best business advice from HOW's experts in this 180+ page PDF. Everything you need to know about starting and running a successful design business, right on your desktop.
Balancing Your Business
How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative fi rms offer advice to help you develop the ideal client mix for your business.
Work in Progress
Early in his design career, Klaus Heesch screwed up and screwed off. Now he runs the award-winning studio Juicy Temples. Find out how this bad boy turned around and made it big-time.
Want to really do some good with your talents? Our business expert helps you get strategic about your pro-bono efforts.
Mark Your Calendar
Promos, e-mails, cold calls: It's easy to get caught in the deluge of marketing tasks. So here's a stick-to-it schedule for promoting your design business in the next 12 months.
'Til Death Do They Part
In a business where client turnover is the norm, Charles Anderson Design has been designing for the French Paper Co. for nearly 25 years and counting. Do you have what it takes to forge such a successful client relationship?
Get Down to Business
Designer Stefan Bucher offers this fill-in-the-blank worksheet to help you understand your professional self.
So you want to go into business for yourself and be your own boss? Before you quit your day job, here are 8 tips for striking out on your own, from designers who've already made the break.
You know you need to speak your clients' business language, but how can you defi ne your work's bottom-line value? A British organization is helping designers do just that.
How Much Should You Charge?
HOW's recent pricing survey shows what designers around the U.S. are charging. Learn how to determine your hourly rate and use it to set the right fees for your work.
Crafting your firm's identity is a massive, often painful, project. This Minneapolis digital design studio reinvents its I.D. every 150 days. Are they crazy? Try strategic.
The Corporate Game
If your dream client list includes large corporations, you'll need to learn the rules of working with the big boys. Here's how to navigate procurement, politics and power plays.