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Dieline Package Design Conference Collection

Format: Bundle

SKU# DIELINE-PACKAGE-DESIGN-COLLECTION

Enjoy some of the best presentations from the 2013 Dieline Package Design Conference. With nearly 12 hours of creative packaging program time, you’ll rethink your assumptions about product packaging, hear design giants reveal what they learned from their biggest “don’ts,” and you’ll find the package design inspiration you’ve been looking for to do your best work ever.

Included with this package are twelve audio presentations averaging 60 minutes each. Once you purchase this bundle, these audios are yours to download and listen to as often as you’d like. The total retail value of these sessions, if purchased individually, is $299.88. In this incredible bundle, you get them all for just $49.99.

Read on for more information about what’s included in this essential bundle for package designers.

Packaging a Brand

Packaging a Brand
Digital Download

David Turner uses case studies to demonstrate how packaging designers can elevate their standing in the marketing food chain and become the primary authors of a brand’s visual identity.

RETAIL: $24.99

Packaging a Retail Experience

Packaging a Retail Experience with Mike Peck
Digital Download

Few if any brands are as complex as Starbucks, with its retail cafés, grocery products and lifestyle cache. So how does a brand with so much invested in the customer experience package up its product without stripping away the dynamic aspects of the café? The answer lies in an important combination of consumer insights and shop-alongs, but more importantly – a deep seeded knowledge and love of the product.

RETAIL: $24.99

Tweet, Pin, Post and Text:  Designing Your Digital Moment of Truth

Tweet, Pin, Post and Text: Designing Your Digital Moment of Truth with Steve Kazanjian
Digital Download

Learn about industry best practices for designing effective and emotional packaging that will connect with customers on mobile, tablet and web.

RETAIL: $24.99

Repackaging Microsoft

Repackaging Microsoft
Digital Download

Jeff Loth will share the trends that drive Microsoft packaging design, as well as the development best practices that ensure successful product launches. These will be brought to life through case studies of recent major Microsoft products including Windows 8 and Microsoft Surface

RETAIL: $24.99

Eco doesn’t have to be Boring

Eco doesn’t have to be Boring with Tim Hankins
Digital Download

Just because it's eco-friendly doesn't mean it literally has to be green. Hear about the origins of the Honest Company and how embracing design as a tenet is an effective way for Honest to stand out in increasingly crowded, eco-conscious consumer product categories.

RETAIL: $24.99

Put Your Money Where Your Mouse Is

Put Your Money Where Your Mouse Is
Digital Download

Using actual client presentations Kevin Shaw will show you how designers can elevate themselves from “temperamental creative types” to trusted business partners and explains how it helps to sell in better creative work—and why people don't ask him to change fonts anymore.

RETAIL: $24.99

Competing Outside the Box

Competing Outside the Box with Stefan Hartung and Jennifer Sall
Digital Download

Meet the creative minds who have innovated mass market breakfast cereal packaging, competing with 64 feet of big-brand cardboard billboarding. Jenny and Stefan will share how they won shelf space for wholesome cereals by staying true to multiple brand stories, respecting the budgets of mom shoppers and minimizing their impact on mother earth — from neighborhood co-ops to the biggest of the big box retailers.

RETAIL: $24.99

How Much, How Many and When?

How Much, How Many and When? with Evelio Mattos
Digital Download

Today's packaging designers must be able to understand structure, process, substrates, logistics, and costs, as well as your client's fulfillment, warehousing, and shipping pain points. This session explains what those may be and how to build them into your structure from the start.

RETAIL: $24.99

Lean, Mean Design Machine

Lean, Mean Design Machine
Digital Download

Ben Cleaver reveals a way for designers to work that is less wasteful, more innovative, faster and more successful.  But, clients and agencies need to work together to make it work!

RETAIL: $24.99

Speaking Truth to Power – The Real Role of Design in Business

Speaking Truth to Power – The Real Role of Design in Business
Digital Download

Join speaker and brand-builder Ian McLean as he discusses his approach to providing undeniable value to his clients. “See what the client cannot,” Ian says. “Obsess about the consumer—not the product—and build meaning into what might otherwise be a mere trinket, doodad, or faddish ingredient.”

RETAIL: $24.99

Bad Package Design is Everywhere

Bad Package Design is Everywhere with Will Burke and Paul van den Berg
Digital Download

Some design projects go well and you experience pefect designer-client relationships, while others…not so much. This session explores design failures as well as risk-taking that resulted in groundbreaking creativity.

RETAIL: $24.99

The Importance of Risk Taking, For Better or Worse

The Importance of Risk Taking, For Better or Worse with Kevin Shaw, Dennis Whalen and Hamish Campbell
Digital Download

Most designers and design managers will do anything to accommodate a request and avoid conflict at any cost. In the end, this eagerness to please causes more headaches and kills morale. Learn how to say NO in a way that limits conflict and makes all parties feel satisfied. Be seen as a decision maker and leader with a firm vision that will move business in the right direction.
RETAIL: $49.99

SKU DIELINE-PACKAGE-DESIGN-COLLECTION
Format Bundle

In Stock

Retail: $299.88

Your price: $49.99

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