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Developing a Successful Online Marketing Plan Independent Study Workshop

HOW Design University Independent Study Workshop

By Ilise Benun

Format: Download

SKU# V7627

Discover easy, low-cost strategies for finding great prospects, building relationships with clients and marketing your creative business.

Now is the perfect time to define an online marketing plan that will take your creative business to new heights. This four-lesson design workshop will teach you the strategies and tactics for using online tools to connect with your clients and prospects, build their trust, and develop relationships that lead to new projects.

Ilise Benun, a widely recognized expert on marketing for creative businesses, has developed a series of reading materials, audio and video presentations, and online resources to help you build an effective online marketing plan for your business in four steps. Plus, you'll get practical exercises and worksheets designed to help you apply what you're learning to your own business.

A digital download gives you instant access to the materials to your computer. After downloading a ZIP file of the materials, unzip it, and you'll be able to access all the course materials, which are in Word and PDF format.

In this workshop you'll learn:
  • How to identify your ideal target market
  • How to find your best prospects, online and offline
  • How to build or refine your firm's website to effectively drum up new business
  • How to use LinkedIn to find new clients
  • And how to use email to strategically stay at the top of your clients' and prospects' minds.
Who should purchase this workshop:
  • Creative professionals who need help developing an online marketing plan
  • Creative professionals who want to reach new markets
Course outline:
  • Lesson 1: Finding Your Ideal Target Market
  • Lesson 2: Building or refining a marketing-smart website
  • Lesson 3: Using LinkedIn to find clients
  • Lesson 4: E-mail Marketing Strategies That Work
These workshops are self-guided, "offline" versions of our online workshops at HOW U. You receive the same curriculum and supplemental materials, but you do the work completely on your own, making them an ideal choice for students who truly want to work at their own pace.

In contrast to our online workshops, where class is "in session" for a specified period of time, there's no set time line for an independent study class, you could approach it as an intensive crash course, pick it up on weekends over several months, or whatever works best for you.

SKU V7627
Author/Speaker/Editor Ilise Benun
File Type ZIP
Format Download

In Stock

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