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Develop a Winning Creative Strategy Ultimate Collection

Format: Collection

SKU# U6216

If you’re a professional designer, you know what it’s like to lose creative battles.  Design and marketing have changed from a purely idea-centric field, to one that has to provide creative business solutions.

In this month’s Ultimate Collection we’ve assembled a specially curated bundle of resources to help you partner your creativity with the strategic needs of your business or client, to ensure everyone’s goals are met and the desired end-result is achieved.

Valued at $346.94, this month’s Develop a Winning Creative Strategy Ultimate Collection is yours for just $99.00!  A savings of 72%!

Hurry, only 50 of these collections are available and when they’re gone…they’re gone!

Here’s a look at the great products you get in this limited-time offer:

Creative Strategy and the Business of Design Independent Study Workshop

Creative Strategy and the Business of Design Independent Study
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Developed by HOW Design University instructor Douglas Davis, this work-at-your-own-pace course teaches you how to integrate business considerations into your creative strategies. Learn how you can play a role in the conversations that usually happen before and after a brief is dropped on your desk. If you know how to participate in that dialogue, your work will more closely align with the needs of the client and their business. Highlights: Defining target audiences, identifying primary objectives, connecting audiences to brands, developing valuable briefs and much more!
RETAIL: $199.00

Creating the Perfect Design Brief

Creating the Perfect Design Brief
Paperback

Learn how to manage design for a strategic advantage. Written by a veteran design consultant , every aspect of the design brief is covered in detail: project overview, category review, target audience review, company portfolio, business objectives, phases, scope, time line, budget and more. You’ll learn how to develop great briefs that will lead to winning design solutions.
RETAIL: $19.95

 Creative Client Collaboration

Creative Client Collaboration Presented by Jonathan Gouthier
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These days, clients want to be involved in your creative process…but you need to maintain control. Design entrepreneur Johnathan Goughier will offer research and play techniques to help you bring the clients into your process on your own terms and offers helpful collaboration tips as well as strategies for handling difficult clients with care.
RETAIL: $19.00

 Success by Design

Success by Design
Paperback

The wisdom shared by David Sherwin of Frog Design in this fantastic resource will help you become a stronger businessperson and better plan your career path as a design leader. You’ll learn to step back and take inventory of all the things that impact the success of your projects, products and teams.
RETAIL: $29.99

From Order Taker to Business Partner OnDemand DesignCast

From Order Taker to Business Partner OnDemand DesignCast
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Geared toward in-house designers, this tutorial will help you to change the corporate attitude toward in-house designers. In this 1-hour session, Bob Calvano, creative director at Merck, discusses how to get the juicy, high-profile jobs that typically go to the agency, by positioning your team like an agency and shifting everyone’s mindset.
RETAIL: $79.00

SKU U6216
Format Collection

Retail: $346.94

Your price: $99.00

You save: $247.94 (71%)

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