Part 2 of Controlling the Money Conversation with Clients, the Creative Freelancer Fall 2009 DesignCast Series.
If you don't want your clients to fall off their chairs from sticker shock, you must find out what numbers are in their heads before you spend a single minute writing a proposal. There is no "right" way to do this, but there are many methods you can try. This webcast explores all the different ways to ask for (and get) a number from potential clients, so you can find the ones that fit your comfort level and preferred approach.
About the presenter:
Ilise Benun is a national speaker and the author of several books including the The Designer's Guide to Marketing and Pricing (HOW Books 2008), The Art of Self Promotion (Marketing Mentor Press) and more. She is the founder of Marketing Mentor, through which she works closely with designers, teaching them how to best develop their business through creativity, sell their services and talents, and implement efficient systems and procedures to run the business smoothly. Her work has been featured in national newspapers and magazines such as The New York Times, The Washington Post and many more.