Designing Effective Communications Creating Contexts for Clarity and Meaning

This collection of essays shows how personal interests, intellectual development, value systems, emotional states, and cultural background all affect the way in which we process information. A diverse group of designers, educators, and interdisciplinary experts challenge the existing theory that communication hinges on transmission and that the audience is merely a passive receptacle. Essays explore:

• The physical, visual, cognitive and cultural meanings of messages created by communication
• How interpretation plays a fundamental role in the creation of meaning
• Living spaces as communication spaces
• The space of language and graphics
• Avoiding miscommunication in the public sphere
• Exciting for students and teachers of graphic arts and communication
• The Internet and designing effective communications

This book is essential reading for all graphic and communication designers who care about how their message is received.

SKU                                    Y0090

Author/Speaker/Editor    Jorge Frascara

Shipping                            This product ships from Allworth Press.

File/Trim Size                    9 x 6

Format                            eBook

ISBN 13                            9781581154498

Number Of Pages            304