Are you satisfied with you're earning as a creative professional? Does talking budget with a client make you nervous? Do you worry that your hourly rate is too high ... or too low?
Marketing Mentor's Ilise Benun presents a three-part series of online sessions designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it.
This HOW Learning Series will teach creatives—whether full-time freelancers, agency owners, moonlighters or aspiring entrepreneurs—the basics they need to know about the financial side of a creative business, then point them toward more detailed resources to learn more. We'll address financial questions common to a wide range of creatives, from how to develop the business mindset required to take your business to the next level, to how to position your price and talk about money with confidence, to how to deal with numbers and get out of the money fog.
Ilise has thoroughly researched money management for creative pros in writing her soon-to-be-released book, "The Creative Professional's Guide to Money." She'll present real-world training that's focused on your unique needs as a creative business owner. BONUS:
Sign up for the three-part series, and get a free On Demand introductory session
that will get your year off to a great start! Plus, after Part 1 you'll also receive a FREE Creative Professional's Money eCalendar
, which will sync with your iCal or Google calendar to remind you of all the important (U.S) tax and financial deadlines.
Want a sneak peek of what's in store? Watch the trailer here (PC Version):
for the Mac version. PART 1 - How to Think About Money
What's the mindset you need to cultivate in order to run a successful and profitable business? This session will teach you how to develop the financial savvy you need to thrive. We'll focus on setting the optimal pricing structure for your work based on your own financial goals. You'll learn:
* How to adopt the mindset that will distinguish your creative business as a business—not just a hobby or sideline gig
* How setting your financial goals lays the groundwork for establishing your pricing
* How to determine your pricing
* Most important, how to position your price with prospective clients so they understand the value of the work you do PART 2 - How to Talk About Money
Has this ever happened to you? You ask the client about her budget, and she says there isn't one ... or that she'll know the right price when she hears it. Or you take the time to develop a project proposal, only to discover the budget isn't anywhere in your ballpark. Or the client balks at your price and asks if you couldn't just do the work in fewer hours. In this session, you'll learn how to handle those difficult money conversations with clients—and you'll even get some specific language you can try. You'll learn:
* How to raise the subject of money with established clients and new ones
* How to get a client to reveal her budget at the outset of a project
* How far you should go in negotiating your price * How to deal with late payments PART 3 - How to Manage Your Money
So you have a degree in graphic design, or English or fine art—not finance. Chances are, money management doesn't come naturally to you. This final session will teach you to effectively track your income, chart your expenses, manage your cash flow and handle growth. In short, you'll get a crash course in financial management that's crucial to helping your creative business thrive. You'll learn:
* How to set up basic systems for managing your money
* What financial metrics you should be tracking, and how to do it
* How to evaluate new business opportunities to determine whether they're financially worth pursuing
Each session is available for $69/individual session or $99 for the entire 3-part Learning Series. On Demand recordings of each session will be available after each event.