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Designer's Guide to Effective & Engaging Online Marketing Campaigns

Format: Collection

Let’s face it. Most of the design work we do is related to some form of marketing or promotion. What we create is what our clients or employers use to sell their products and services, but, as you know, more and more of that marketing takes place through online marketing campaigns.

The Designers Guide to Designing More Effective and Engaging Online Marketing Campaigns has been created to help you acquire the skills and knowledge you need to do this work effectively and, in the process, become more valuable to your client or company. It doesn’t matter what medium we use we all know good design equals good results and if you're one of those designers who has become the one-man or one-woman marketing team within your company, or would like to be considered the “go to” person when online marketing campaigns need to be designed, this collection contains the resources you need to do it all, and do it well.

This collection will ensure that your website not only communicates information about your company or client, but also engages and converts visitors with A Website That Works and The Conversion-Focused Website, one of our more popular sessions from the 2013 HOW Design Live Conference.

You will learn how to attract consumers to your well-designed site with adaptive emails that convert to site visitors with the Independent Study Workshop, Creating a Responsive HTML Email. You'll also learn how to create creative effective advertising campaigns with Designing Digital Advertising. Master the elements of online marketing that are more data driven, and discover how to track the performance of your site with Search Engine Marketing Strategies for Graphic Designers and Google Analytics for Designers.

Whether you're just now dipping your toes into designing online marketing campaigns, or are trying to add a boost to your existing skill-set, the Designers Guide to Creating More Effective and Engaging Online Marketing Campaigns collection will provide you with a comprehensive view of creating effective online campaigns, as well as information on the tools you'll need to track the performance of those campaigns.

Creating a Responsive HTML Email - Independent Study Workshop

Creating a Responsive HTML Email - Independent Study Workshop
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This Independent Study course will show you how to design and construct an HTML email design that will render properly (and adapt to varying screen sizes) in 30+ different mail clients, including: Outlook, Gmail, Android, iOS, and Windows phones. We’ll also explore online tools and services that will help you test your campaigns.
RETAIL: $149.00

Google Analytics for Designers OnDemand Design Tutorial

Google Analytics for Designers OnDemand Design Tutorial
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Christopher Butler will show you how to use Google Analytics and its in-depth reporting features, and teach you about user testing and measurement as a whole. You'll learn how data can aid in storytelling and walk away with the tools you need to set up Analytics on your websites and start working smarter.


RETAIL: $69.99

Search Engine Marketing (SEM) Strategies For Graphic Designers Design Tutorial - OnDemand Design Tutorial

Search Engine Marketing (SEM) Strategies For Graphic Designers Design Tutorial - OnDemand Design Tutorial
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In this one-hour webinar, Derek Mabie (adjunct professor of Digital Marketing at UMSL and president of search marketing agency, Evolve Digital Labs) will show you how to strip away the ineffective parts of an SEM campaign and build a smart strategy with the proper tools and consumer insight. Discover how to minimize budget waste AND maximize conversions.
RETAIL: $39.99

A Website That Works

A Website That Works
Hardcover

Using his 9-Step Process, Mark O'Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience.
RETAIL: $24.95

The Conversion-Focused Website

The Conversion-Focused Website
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In this session, Mark O'Brien will review the core components of the Conversion-Focused Website, what you should expect from your website, and what work you'll need to do on a regular basis to make sure you're getting the most out of your site.


RETAIL: $24.99

Designing Digital Advertising OnDemand Design Tutorial

Designing Digital Advertising OnDemand Design Tutorial
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In this design tutorial, Kam Diba will teach you how to design effective digital advertising campaigns, and about best practices for driving online engagement to connect with your audiences.


RETAIL: $69.99

SKU T2642-U3560-T0502-V9679-T0096-U3933-BUNDLE
Format Collection

Availability: In stock

Retail: $378.91

Your price: $108.97

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