Design Thinking for Strategic Innovation What They Can't Teach You at Business or Design School

You’ll love this design thinking book if:

• You’re looking for practical applications for the design thinking process
  
• You want to use design thinking as a problem-solving tool
• You’re not sure what design thinking is

In the areas that traditional ways of running a business have failed the corporate world, design thinking has picked up the slack. Design Thinking for Strategic Innovation by Idris Mootee introduces a model of using design thinking that is relevant to and productive for business management, marketing, and design strategies, as well as presents ways to apply design thinking in day to day work. Discover how design thinking can inspire creative solutions to solve complicated business problems, and ultimately transform companies and cultures. Explore the advantages and utilizations of design thinking, learn how the design thinking process can help conquer the eight primary challenges most businesses face, and utilize exercises, activities, and other resources to begin reaping the benefits of design thinking.

In Design Thinking for Strategic Innovation you’ll find:

• A design thinking framework pertinent to business management, marketing & design strategies
  
• Accessible exercises, activities, & resources for applying the design thinking framework to business challenges
• A helpful toolkit for applying concepts for immediate us in everyday work

About the author:

Idris Mootee is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist.

Contents:

Acknowledgments

Foreword Erik Roth

SCENE 01 There’s No More Business As Usual

SCENE 02 What Is Design Thinking, Really?

SCENE 03 Applied Design Thinking in Business and Strategy

SCENE 04 Introducing the Design Thinking MBA

SCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies

SKU                                T4557

Author/Speaker/EditorIdris Mootee

Format                        Hardcover

ISBN 13                        9781118620120

Number Of Pages        224