Design Management

This groundbreaking volume provides the corporate world with a blueprint for integrating the values, creativity, ethics, and innovations of the design process into the overall management of business.

Written by a leading authority in the field, Design Management illustrates how design and management can converge into a single philosophical and practical approach that creates value, contributes to company performance, and impacts corporate vision. Chapters include dozens of case studies, real-life examples, and leadership profiles that illustrate theories of design, management, and marketing.

The first book to bring together the theory and practice of design management, Design Management is an indispensable reference for designers, marketers, and corporate communication professionals.