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Design Management

Using Design to Build Brand Value and Corporate Innovation

By Brigitte Borja De Mozota

Format: eBook

SKU# Y0087

This groundbreaking volume provides the corporate world with a blueprint for integrating the values, creativity, ethics, and innovations of the design process into the overall management of business.

Written by a leading authority in the field, Design Management illustrates how design and management can converge into a single philosophical and practical approach that creates value, contributes to company performance, and impacts corporate vision. Chapters include dozens of case studies, real-life examples, and leadership profiles that illustrate theories of design, management, and marketing.

The first book to bring together the theory and practice of design management, Design Management is an indispensable reference for designers, marketers, and corporate communication professionals.
SKU Y0087
Author/Speaker/Editor Brigitte Borja De Mozota
Shipping This product ships from Allworth Press.
File/Trim Size 9 x 6
Format eBook
ISBN 13 9781581152838
Number Of Pages 288

In Stock

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This product ships from Allworth Press.

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