Design DNA: Logos 300+ International Logos Deconstructed

Design DNA: LOGOS is THE logo answer book. By analyzing exemplary designs from around the world, it gives you a clear understanding of how to target your market and convey brand values.

A showcase of inspirational design, it is also a practical and problem- solving handbook covering general process and specific detailing. Every logo is deconstructed to show how each element works to make the design an effective one, and case studies walk you through the reasoning behind successful design decisions. Not only will Design DNA: LOGOS help you design successful, targeted logos, it will also help you explain to your clients how and why they fit the brief.

This book includes 300+ International Logos Deconstructed in the following industries:

FOOD & DRINK

FASHION & RETAIL

TRAVEL & TOURISM

MANUFACTURING & MARKETING

MEDIA & ENTERTAINMENT

ARCHITECTURE & DESIGN

About the author

Matthew Healey is a brand consultant and graphic designer. He sharpened his design and typography skills at advertising agencies in New York City and Prague, and has worked on successful branding and design projects in Eastern Europe and the United States. He is a member of the Design Management Institute (DMI), and has lectured about corporate identity, branding, advertising, and marketing at workshops and conferences in Europe and the United States.

Product Type:    Paperback

Page Count:         240

Size:                      7.5 x 10.4

ISBN:                    9781440310331

Other Features:   600 Color Illustrations