Designing Digital Advertising OnDemand Design Tutorial

In this design tutorial, Kam Diba will teach you how to design effective digital advertising campaigns, and about best practices for driving online engagement to connect with your audiences. From cutting-edge rich-media ads and viral marketing videos, to Facebook apps and site-wide takeovers, Diba will help you ensure that your creative executions are compelling enough to increase brand awareness, and drive sales. Beginning with brainstorming and going all the way through final execution, he’ll cover the basics of advertising campaign strategy, design and messaging.

In this tutorial, you'll learn:

• About creative strategy in advertising and branding
• How to design effective digital ad campaigns
• About best practices for engaging online with your audiences

About Kam Diba

Kam Diba is an award-winning creative marketer with 13+ years of design and marketing experience in emerging media: interactive, new media and experiential advertising. As the VP of digital marketing and media for GSN (a Sony Company), he spearheads the marketing strategy for the network across all digital platforms.

Prior to GSN, Diba was the digital creative director for NBC Universal, where he was the driving force behind the digital media produced for advertising and promotion of the network, as well as many other ancillary businesses of NBC Universal and Comcast.