Designers intrinsically know that their talents and abilities generate significant value for their clients and for end-users. But how do you prove it? And how do you frame that value so that your clients can better understand it? In lean economic times, design buyers want assurances on return on investment, and they also want to know that design activities are going to have bottom line impact.
In this one-hour webinar, Jenn and Ken Visocky O'Grady will show you how to frame the value of your design work in terms that your business partners will both understand and respect.
Jenn & Ken will share information from their new book Design Currency, that will empower you to do your job with less pushback on aesthetic decisions, encourage earlier involvement in the creation process and make it easier for you to justify your fees.
For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This webinar will show you how to do exactly that.
You'll learn how to:
- Leverage traditional design skills in new ways
- Define audience to create more valuable and meaningful visual communication
- Measure the value that your design work brings to a project
- Articulate that value so that you can position yourself as a partner in the development process
- Charge what you’re worth and prevent your job from getting crowdsourced or outsourced
- Generate business value by better identifying audience needs
Click the video below for a preview of Design Currency: Understand, Define & Promote the Value of Your Design Work Instantly stream this tutorial and hundreds more on your computer at Design TVnow!
Bio: Jenn and Ken Visocky O’Grady are designers, professors and writers, whose creative work appears in numerous books and magazines. The pair travel North America as consultants; present workshops and lectures at creative industry events including those by AIGA, HOW, and RGD; and promote the value of design to external groups, like NASA, and the Canadian Institute For Advanced Research (CIFAR). Together, they have co-authored Design Currency, The Information Design Handbook and A Designer’s Research Manual. The couple strives to make academic concepts approachable while celebrating the power, impact, and potential of good design.