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Creative Strategy Framework: Keeping Your Creative Team On Brand, On Strategy and On Message - OnDemand Design Webcast

By Douglas Davis

Format: Download

SKU# U8258

There are no formulas, recipes or templates for creativity. Often times the pressure is on us designers to create "magic" or "good design" as if those things are really easy. The truth is, when working on a new project we often have to wade through mountains of information to figure out who the target really is and what the client wants. Douglas Davis's framework (which you'll be able to download) will help creatives work through the process of organizing and clarifying the elements needed to solve a design problem.

BONUS! FREE With Your Purchase of Creative Strategy Framework: The Business column from the May issue of HOW Magzine in which the presenter of this tutorial, Douglas Davis, gives you 11 steps for a great client brief!

In this tutorial, you'll learn:

  • How to use the framework to generate multiple viable brief or concept ideas
  • How to develop the foundation for focused briefs
  • How to define the target in terms of demographics, psychographics, attitude and behaviors
  • Where to find more relevant information about the brand or product when you need it
  • How to define a product or service in terms of features and benefits

Who should attend this webinar:

  • Designers who are big on assignments and short on time
  • Design managers who need help focusing their teams

Click the video below for a preview of Creative Strategy Framework with Douglas Davis. Instantly stream this tutorial and hundreds more on your computer at Design TV now!

For more information on Design Tutorials click here.

If you have questions about the program, or have any technical difficulties, please contact

SKU U8258
Author/Speaker/Editor Douglas Davis
File Type MP4, WMV
Format Download

In Stock

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