- The Essential Guide for Building a Healthy Creativ Review by Tad Dobbs
I picked this book up a little over a year ago, and it has sat on my desk right by computer since then. It's not that I didn't read. In fact I read it, flagged sections of it, and refer to it daily. The Creative Professional's Guide to Money is well written and covers more than just the management of money. Ilise Benun provides an easy to use guide that teaches you how to find the right clients for your business, how to talk about money, and even how to manage it. She provides many great examples of how to engage with new prospects that I've begun using for my own business, and I've already started seeing results with more qualified prospects. The flow of the book is logical in that she begans by making you self-examine your relationship with finances which allows you to create a gameplan to a healthier business. The book is thorough, and touches on a wide range of topics. It's an easy read and it will leave you rethinking the way you build your business. I highly recommend reading The Creative Professional's Guide to Money by Ilise Benun. Just make sure to clear a little spot on your desk to keep it close by as you work.
(Posted on 2/10/12)