The Creative Process Illustrated How Advertising's Big Ideas Are Born

Mydesignshop Team | Jun 30, 2021

You'll Love This Book If:

You're in the advertising field or are studying advertising
You're a creative professional
You're looking for an entertaining and informative read

Most design books capture the results of good ideas, but very few capture the idea-generation process in way that can inspire fresh thinking and better work. However, The Creative Process Illustrated represents a rare and remarkable look into the creative process of the top minds in advertising, and answers the question, "How are big ideas born?"

Inside The Creative Process Illustrated you'll find:

Process canvases – visual representations (sketches) of the thought process leading up to an idea, straight from some of the greatest minds in advertising.

Profiles – insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.

Practical analysis – a thorough look at the models of creativity, how to use creativity as a problem-solving device, and how to make the creative process to work for you.

The Creative Process Illustrated collection of process canvasses includes visual representations of ideas from minds like Chris Adams, David Baldwin, Glenn Cole, Andy Hall, Kate Lummus, and 30 other brilliant creatives.

What People Are Saying

“This is a unique and engaging illustrated guide to the way some of the most brilliant creatives in advertising think, create and conceive ideas. A must for anyone getting into the creative business of advertising” – Kevin Swanepoel, President, The One Club for Art & Copy, New York

SKU Z6144

Additional Feature 100+ color illustrations

Author/Speaker/Editor W. Glenn Griffin, Deborah Morrison

File/Trim Size 12 x 9

Format Paperback

ISBN 13 9781600619601

Number Of Pages 176

Runtime 50 minutes