In the first book of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity strategies and programs. Every essential element of the design brief is covered: project overview; category review; target audience review; company portfolio, business objectives; phases; scope, time line, budget; and more.
Readers will learn what distinguishes a great design brief from an adequate one, how to structure the best possible team to create a design brief, what should be involved in its development, and how to communicate effectively with nondesign business partners. This book shows how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution.
This unique resource reveals the most effective formats for design briefs and how to cope with changes that take place in today's business world. Using the strategies in this indispensable guide, design professionals will gain new respect, credibility, and trust for their field at large and help change the perception of design from a service to a core business resource.