Corporate Creativity

Developing an Innovative Organization

By Thomas Lockwood

Format:

SKU# Y0073

Details

Following the success of Building Design Strategy, DMI's Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity. Packed with insights from the most respected names in the industry, including Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, and Stefano Marzano, this collection includes essays on:

managing staff properly to ensure productivity
improving employees' creative abilities to further innovation
taking risks that will expand and improve your business
designing teams that will promote efficiency
integrating designs and corporate philosophy into the management process
how to brand your company and make it recognizable and relatable

Corporate Creativity combines case studies and innovative advice that will both inspire and instruct to create a complete guide for cultivating the creative process. This book is absolutely essential for business managers, leaders, and business students!

Additional Information

SKU	Y0073
Author/Speaker/Editor	Thomas Lockwood
Shipping	This product ships from Allworth Press.
File/Trim Size	9 x 6
Format	No
ISBN 13	9781581156560
Number Of Pages	256