I have built two corporate creative departments from scratch. Reading this book exposed all of my secrets I learned over 16 year in the business. This is a must read for anyone at any stage in a corporate creative department. Thank you Andy I feel less crazy now.
Finally, a book that speaks our language! Obviously I'm an in-house designer and there aren't many books on the subject. Andy hits all the major points and then some. I recommend this book 100 times over.
(Posted on 4/23/2010)
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