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Communication Strategies for Creatives: Connect with Your Clients & Coworkers - OnDemand DesignCast

By Andy Epstein

Format: Download

SKU# Z7211

As a designer, you communicate in a uniquely different manner than your clients and corporate co-workers. At times, that can leave you feeling lost in a sea of words. But author and in-house veteran Andy Epstein has several strategies to help you communicate more effectively with the "verbals" in your office.

In this highly visual and information-packed presentation, you'll explore tactics for selling your creative concepts and establishing your team as a key player in your company's marketing and communication efforts. You'll even discover the true value of your unique communication style, and learn how to share that perspective with your non-designer co-workers.

About the presenter:

An in-house designer since 1992, Andy Epstein created and grew in-house design teams for Commonwealth Toy and Gund, as well as restructured and expanded the 100-person creative team at Bristol-Myers-Squibb. He currently works at Designer Greetings, leading an in-house design team that develops the company's marketing, communication and sales materials and products. Andy has written extensively on in-house issues and is the co-founder of InSource, an association dedicated to providing support to in-house designers and design team managers. He's the head of the AIGA task force on in-house design and is currently writing a book to be published by HOW Books.

SKU Z7211
Author/Speaker/Editor Andy Epstein
File/Trim Size 62 MB (M4V), 32 MB (WMV)
File Type M4V, WMV
Format Download
ISBN 13 9781440304897

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