In this webinar, two branding veterans will be discussing the common mistakes designers make with branding that sabotage your work before you even get started. We’ll show you how to think about branding and present it to clients on a broader business level, so you’ll gain their enthusiastic support and understanding of its value – which means you can charge what it’s really worth.
Many design tutorials focus on design. This webinar is more about building your business with a powerful tool: the strategy and rationale needed to educate clients on the process of branding, engage them and bring them on board to gain their buy-in about the high value of branding, and smooth the path for additional high-level design work to follow.
In this webinar, you will learn:
- The 3 biggest mistakes designers make with branding
- How these mistakes are seriously limiting your earning potential
- How to make money with branding before the design work even begins
- How to use branding as a springboard to additional important graphic design work
- How to make your branding work more accepted by the client while making the design process easier for you
Who should watch this webinar:
- Design firm owners and principals
- Design firm graphic designers and art directors
- Independent graphic designers and art directors
- In-house graphic designers and art directors
Click the video below for a preview of Common Mistakes Designers Make & How to Fix Them Instantly stream this tutorial and hundreds more on your computer at Design TV now!
About the Presenters
Marcia Hoeck: For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, with offices in Michigan and Arizona, Marcia Hoeck lived what she now teaches.
Like many design firm owners, Marcia found the business aspects of her work daunting. Out of necessity and survival, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term, profitable clients who came back year after year, a very manageable lighter-than-average workload, and a business with great flexibility.
After selling the assets of her business in 2009, Marcia turned her attention to helping make business easy for other creative business owners through coaching and consulting. She often speaks in person and on teleclasses and webinars about business building for creatives, and offers private and group business coaching and live 3-day training events. Many creative business owners appreciate her practical yet softer, gentler approach to building authentic confidence in business.
Marcia has spoken at HOW Conference and HOW Creative Freelancer Conference, and has had her articles published in HOW Magazine, HOW’s Parse blog, and Copyblogger, one of the 10 Top Marketing Blogs.
Marcia shares her home with an amazing bichon, Amazing Grace, and a miniature long-haired dachshund, Liesl Diesel Weasel Bezo, who needs a long name. She won her husband's heart by juggling, and in the fourth grade, was Hula Hoop Queen of the whole block.
Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiates them from their competition for more than 25 years. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions. Ed consults predominantly with businesses facilitating his proprietary process, “Brand Navigator.” This branding process effectively focuses a company’s brand, delivering a positioning strategy that can be taken to their marketplace. He also provides one-on-one online and telephone consulting.
Ed has international experience as a speaker and a branding expert, such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa. He was responsible for brand strategy and applying the brand image throughout the entire operation including terminals, buses, staff attire, marketing materials, signage and more.
Ed has been interviewed in all media regarding branding small businesses, most recently on CBC Radio and The A Channel, in “America’s Best” magazine and the “Christian Radio & Music Industry” trade magazine, Canadian Press, CNN, Luxury Daily Magazine, China Daily USA and The Globe and Mail. Ed’s opinion has appeared in Inc.com, HP’s corporate newsletter, startupnation.com, Webalue.com, SmallBizClub.com, SmallBusinessBranding.com and BizX Magazine. He also blogs extensively and uses the digital realm on the web to connect and promote his services world-wide.