Being visible is all about letting the right people know what you offer so they'll find you and be attracted to you, and it includes your marketing and your messaging. Why are you so good at helping clients do this and so bad at doing it for yourself? Both the methods and the message have to be a good fit for you.
In this session you'll learn:
- Why it's so easy to market for other people and so difficult to do it for ourselves
- The psychology of visibility and likability, and how it all relates to profitability
- Surprise! Words and images really do matter
- Subtle strategies to make sure your prospects really "see" you and "hear" your message
About the Presenter Marcia Hoeck
For over 25 years, as owner of Hoeck Associates, Inc., a leading marketing communications firm in Toledo, Ohio, Marcia Hoeck lived what she now teaches.
Because of her "quirks" (only recently identified as ADHD tendencies), Marcia found the business aspects of her work daunting. Out of necessity, survival, and in order to understand, she developed simple methods to take the complexity out of the way her business ran. The results: a terrific team of people who stayed long term, profitable clients who came back year after year, a very manageable lighter-than-average workload, and a business with great flexibility.
After selling the assets of her marketing communications firm in 2009, Marcia turned her attention to helping make business easy for other creative business owners through coaching and consulting. She often speaks in person and on teleclasses and webinars on business building topics.
Marcia shares her home with an amazing bichon, Amazing Grace, and a miniature long-haired dachshund, Liesl Diesel Weasel Bezo, who needs a long name. She won her husband's heart by juggling, and in the fourth grade, was Hula Hoop Queen of the whole block.
BONUS: Be one of the first 15 people to sign up for the "Commit to Being Visible" OnDemand DesignCast, and get a complimentary 45-minute "Rock-Solid Vision" Private Coaching session with Marcia. In the coaching session, we'll focus on clarifying your vision for your business, closing the gap between where you are now and where you want to be, and uncovering hidden challenges and beliefs that may be holding you back. You'll leave the session re-energized, renewed, and inspired.