For 10 years LA-based Boombang has been carving out a reputation as one of the smartest and most innovative design firms on the west coast. Their unique approach to exploring alternative business models and their commitment to creative thinking has led to work with some of the biggest brands across a multitude of disciplines, including Disney, Target, Trojan, American Eagle, Bic, Microsoft and countless others.
In this Master Class, Boombang founder Tylor Garland reveals how he and his partners think about and create winning pitches and how they help build successful new products and brands. Garland will also explain how you can apply this kind of thinking to your business and share his expertise on:
- User research, trends and insights
- Business, brand and product line strategies
- Industrial design, engineering, and manufacturing
- New material and technologies integration
- Packaging and identity design
- Marketing and advertising
Boombang Inc. is a creative think tank that drives business success with a deeply integrated approach to research, strategy, product development, branding, and advertising. A venture incubator, creative services hybrid, Boombang's big-picture thinking and practical know-how have brought over 250 products to market since inception that have generated more than $2B in retail sales. Based in Los Angeles, Boombang Inc. was founded in 2003 by Tylor Garland and Matthew Paprocki. The company's reputation for design excellence, business savvy, and entrepreneurial spirit has attracted a team of creative visionaries that work with Fortune 500 companies to build brands and pioneer new business in industries as varied as food and beverage, oral care, fashion, tools, pet, gaming, sporting goods, footwear, consumer electronics, toys, furniture, health and beauty, and retail.
About Tylor Garland
After graduating from Art Center College of Design in Los Angeles in 1994,Tylor joined Fitch Inc., an international, multi-disciplinary design firm. Moving up the ranks quickly, he was soon courted by California based hot shop, Frog Design, where he became Managing Director of Product Development &Engineering from 1998-2001. In this role, Tylor lead projects for Fortune 500 companies such as JBL, IBM, HP, Apple, Sunbeam and Ford. Through his collective experience Tylor has developed a deeply integrated methodology to developing product and brands that translates as well in boardrooms as it does in creative war rooms- a philosophy he now shares as Art Center faculty andguest lecturer for organizations such as CCA, Mattel and Harvard Business School. With over 500 products launched and over a billion dollars in retail sales later, Boombang's development partners include Disney, ConAgra, Logitech, Church & Dwight, Target and Newell Rubbermaid. Along the way, Tylor's work has been featured in GQ, Wired and Fortune Magazine, on display at SanFrancisco's MoMA and the Whitney, and the recipient of prestigious awards including recognition from IDSA and Red Dot.