Freelancers need more than designing skills. Successful freelancers need skills in business, marketing, pricing, and managing money. This freelance value pack is the tried and true information you need to run and market your business that wasn't taught in design school.
The Building Your Freelance Business Value Pack includes:
The Creative Professional's Guide to Money
Not only is there much misinformation regarding money and apprehension in dealing with it, but it's also a subject that is mostly taboo. People working in creative fields don't talk about it and are afraid to reveal their ignorance or share their secrets with potential competitors. As a result, they may not know how to handle money or what financial techniques will help them succeed. The Creative Professional's Guide to Moneyprovides a collection of tools and ideas that will address financial questions common to many creatives.
Whether you are a full-time freelancer, an agency owner, a moonlighter or an aspiring entrepreneur, this book will teach you everything you need to know about conquering the financial side of a creative business. RETAIL $22.99
Designer's Guide to Marketing and Pricing
How to Win Clients and What to Charge Them
The Designer's Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches you how to create a smart marketing plan--along with small actionable steps to take to reach your financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. RETAIL: $19.99
The Designer's Guide to Business and Careers
How to Succeed on the Job or on Your Own
The Designer's Guide to Business and Careers is a comprehensive guide to basic business issues for designers in today's competitive marketplace. You'll find information on how to successfully navigate your design career or start your own studio with case studies, tips, examples and exercises. From choosing a career path to freelancing to striking out on your own, this must-have guide gives you the tools you need to find clients, negotiate prices, understand production basics and stay on top of industry trends. RETAIL: $19.99