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Editor's Picks

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Bridgid Agricola

Amanda Aszman

Jessica Kuhn

Melissa Mazzoleni

Scott Francis

Bridgid joined HOW in 2007 as art director. She has since served as a senior art director for HOW magazine and a content director for HOW Interactive Design. Currently, Bridgid is content director for the design community, which includes both HOW and Print. Having always admired creative communication in its many forms, Amanda is excited to join the HOW and Print teams so that she can admire design from a new perspective. With a background in writing, editing and marketing, Amanda has worked with a variety of creative people, from glass blowers to fellow word nerds, which has instilled in her a fascination with that drive to create that we all share. Over the course of six years with HOW, Jessie has learned that designers are some of the most interesting and innovative people around. She sees stunning work all day long and is surrounded by creative energy from the readers of HOW and Print that encourages her to pursue her own passions. Melissa is excited to combine her passion for writing, design and art by joining the HOW and Print teams as an associate editor. Her love affair with words and images began at a young age — she would create homemade, roughly illustrated books and guilt her family into buying them from her. Melissa has taught writing for over four years and recently earned a master’s degree in Composition and Rhetoric from Miami University. Scott Francis is the managing editor for HOW Books. He was formerly an editor for Writer’s Digest Books and is the author of Monster Spotter’s Guide to North America, co-author of The Writer’s Book of Matches, and editor of the 2013 Novel & Short Story Writer’s Market.
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Print Magazine December 2013

For decades, Print's Regional Design Annual has been an institution in the industry. In no other annual can you get such a concise overview of the best graphic design in the U.S., broken down by region. This RDA features stunning work from the likes of Turner Duckworth Design, University of Texas Press, Ptarmak, Design Ranch, Stitch Design Co., 160over90, Design Army, MoMA Design Studio, Rodrigo Corral Design and many, many more—providing both inspiration and setting the standard for the next wave of design. (And did I mention Debbie Millman's brilliant cover? Makes me swoon every time.)

-Bridgid Agricola, Design Content Director

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D30: Exercises for Designers

Author Jim Krause is one of the most magnetic designers who I know in the sense that he sees opportunities everyday to turn off the TV, grab someone — be it a family member, friend or co-worker — and explore life together. And oh yeah, refuel your creativity think-tank while you're at it. Staying creative doesn't have to be a chore; it's a way of living and Krause's book pulls out tips and exercises to get started.

-Jessica Kuhn, HOW editor-in-chief

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Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines

Pricing is one of the stickiest subjects for any freelancer. What do others charge? Am I underselling my work? How exactly do I invoice a client? This handbook tackles it all, going into the details you've sweated over and providing answers to ease your worries. The Guild Handbook covers everything from forms to copyright registration while also diving into areas of design that are sometimes difficult to price, such as infographics and motion graphics.

-Melissa Mazzoleni, Associate Editor, HOW+Print

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The Strategic Web Designer

To successfully create for the web, you need more than just knowledge of the basics—you need expertise. And that's what Christopher Butler's The Strategic Web Designer can help you gain. Sure, he'll teach you how to plan a website and track its success, but he'll also help you to think about the web in a strategic and comprehensive manner—a requirement if you want to be irreplaceable to your clients.

-Amanda Aszman, Associate Editor, HOW+Print

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The Designer's Web Handbook

This is a great book for traditional designers looking to broaden their skill set. Working as an editor for graphic design publications, I meet so many graphic designers with a background in print design who now find themselves working hard to keep up with the growing career opportunities in web design. This book is perfect for bridging the gap and helping designers incorporate the new skills they need into their repertoire.

-Scott Francis, Editor, HOW+Print Books

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The Conversion-Focused Website

No matter how much you love your website design or your company, you ultimately want to make sure you're able to pay the bills. With Mark O'Brien's clear approach, he explains the best strategies to optimize your website and make it work for you. His clear tips are helpful to anyone who works on marketing, either for yourself or your company.

-Melissa Mazzoleni, Associate Editor, HOW+Print

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The Creative Person's Website Builder

Your website has to convey vital information in a way that exudes your personal style, all while competing against countless other websites. Sheesh, that's a lot of responsibility! Get it right the first time—utilizing the easy-to-use WordPress platform—with Alannah Moore's guidance. With all the information and inspiration you'll amass, you'll be ready to take control of your web presence in as little as a weekend.

-Amanda Aszman, Associate Editor, HOW+Print

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The Art of Manliness

The older I get, the more and more I yearn for simpler times. Times when a handshake was the only binding contract you needed. Times when we measured the meaningfulness of our conversations by the look in someone's eye rather than the number of likes in a comment thread. Most days I think the world could do with a little more old school civility, chivalry, backbone and fortitude. The folks who wrote this book think that too. And it's pretty much made outright heroes of them in some circles—manly circles at that.

-Scott Francis, Editor, HOW+Print Books

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Creative Professional's Guide to Money

Money. A lot of us creatives hate managing it and discussing it with clients, but we all undoubtedly love to make it. Luckily, in this book, regular HOW contributor and solopreneur expert Ilise Benun navigates us through the rough seas of finances, revealing how to avoid common mistakes, how to know what to charge, how to handle proposals and contracts, how to create and maintain budgets, and how to set long-term financial goals. Better yet, thanks to Ilise's lively style, never before has such a dry topic been so accessible—and, dare I say?—enjoyable.

-Bridgid Agricola, Design Content Director

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Infographics

The faces behind design firm Column Five were long on my radar before this book came out simply because their infographic work is jaw-dropping and simply beautiful. I was thrilled to hear that they were distilling their expertise in a book form so that others could access.

-Jessica Kuhn, HOW editor-in-chief

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iPhone App Design Manual

With this manual, you can learn how to create an app for a client or even to bring your idea for the newest cannot-put-it-down app to life. The best part of this manual: Each chapter ends with assignments, so you can jump right into creation and see how quickly you're progressing.

-Melissa Mazzoleni, Associate Editor, HOW+Print

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Just Design

We love it when a book is capable of both holding greatness within its covers and inspiring greatness off the page. This book by Christopher Simmons celebrates brilliant design solutions that are changing our world, and it does so in a way that'll make you proud to be a designer. Don't be surprised if you finish reading it only to find yourself being called to action.

-Amanda Aszman, Associate Editor, HOW+Print

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Paper Folding Templates for Print Design

Today designs are created for smaller and smaller screens, but there's still a part of every artist or designer that loves and longs for things that are handmade. Studying the techniques in this book is a perfect source of inspiration for anyone interested in the tactile experience of design. It's great resource for anyone interested in print design or packaging design, and it's even helpful for designers who want to inject elements of the handmade into web design.

-Scott Francis, Editor, HOW+Print Books

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Pricing, Proposals and Positioning for Freelancers

It's one of the most classic design quandaries: How much should you charge for your work? In this exclusive quick yet comprehensive download, we've got the answers—and we've also got the scoop on how much others in the industry are making. An essential resource for startup solopreneurs and pros alike.

-Bridgid Agricola, Design Content Director

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Creating Great Infographics OnDemand Design Webcast

The allure of an infographic is one that isn't going away anytime soon. In an age of information-overload, we need to be able to consume content quickly and in engaging ways. This Design Webcast will lay the foundation for how to approach and get started with information design.

-Jessica Kuhn, HOW editor-in-chief

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HOW Singles: Project Management Solutions

Does the thought of choosing a project-management solution for your in-house team send shivers up your spine? Relax. Cella Consulting's Jackie Schaffer has you covered. With this handy process guide, you'll know exactly what steps to follow to make the best decisions for your team.

-Amanda Aszman, Associate Editor, HOW+Print

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Building Better Brands

Let's face it: Brands are at the center of much of the work designers engage in everyday. From the companies you work for to your clients and even your personal work, brands are what make businesses thrive. But it's sometimes difficult to determine what makes an identity work. Scott Lerman, in his approachable yet thorough style, dives into the process of branding, armed with his experiences working for companies such as American Express, 3M, and the courses he teaches at The School of Visual Arts. It's a great book for anyone involved in branding and will leave you feeling energized to tackle your next branding project.

-Melissa Mazzoleni, Associate Editor, HOW+Print

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The Logo Brainstorm Book

In addition to the clean layout and organization of this book -- each section is color-coded for quick reference --The Logo Brainstorm Book not only provides samples but also digs into the nitty-gritty aspects of designing logos. For example, if you're creating a logo that combines an icon and type, the chapter dedicated to these projects walks you through all considerations, from relativity to overlapping strategies. And encourages you to have fun along the way. Jim Krause creates a perfect mix of explanation, examples and brainstorming exercises, making this a great desk companion for any designer -- especially handy on those days you need a little creative stretch

-Melissa Mazzoleni, Associate Editor, HOW+Print

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