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Breakthrough Logo Design and Branding Success Independent Study Workshop

Format: Download

SKU# U9006

Dr. Bill Haig is the only Ph.D. in logo design and branding because of his pioneering work in applying credibility principles in communication persuasion to logo design persuasion and extensions of credibility into all company branding. In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from Bass’s teachings, learning about logo design and branding, and went on to develop an approach that he’s coined, “credibility-based logo design.”

In this workshop, Dr. Haig will break down this concept and teach you how to design logos that sell. He says it’s about credibility, and persuasive communication. 

You'll learn:

  • How to speak the client’s language.
  • Breakthrough concepts in logo design, focusing on persuasive communication
  • Breakthrough concepts for brand image building—credibility-based branding
  • The importance of consistency in branding
  • The ten rules designers must know to develop a logo and branding system that works

Who should purchase this workshop:

  • Creative freelancers
  • In-house and agency designers
  • Agency account service professionals and strategists

Workshop outline

Lesson 1: Credibility-based logo design
Lesson 2: Brand credibility
These workshops are self-guided, "offline" versions of our online workshops at HOW U. You receive the same curriculum and supplemental materials, but you do the work completely on your own, making them an ideal choice for students who truly want to work at their own pace.

In contrast to our online workshops, where class is "in session" for a specified period of time, there's no set time line for an independent study class, you could approach it as an intensive crash course, pick it up on weekends over several months, or whatever works best for you.

SKU U9006
File Type ZIP
Format Download

In Stock

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