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Humanizing Brands Through Emotional Design

By Marc Gobe

Format: Hardcover

SKU# Y0062

A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk.

It explores how design is the new communication tool and is the best "instrument" companies can use for jazzing up a brand. In the same way that Emotional Branding and Citizen Brand helped corporations to develop a new vision, Brandjam shows how design puts the face on the brand and can create an irresistible message. CEO's, marketing and advertising managers, and graphic designers will see how a "jazzed up" design can bring a new level of excitement to people and connect to them in a more visceral way.

Using jazz as his metaphor, Gobé shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design is truly the personality of a company and its window to the world. Brandjam is an inspiration for brands and people as it advocates the transforming impact brands have on an audience.
SKU Y0062
Author/Speaker/Editor Marc Gobe
Shipping This product ships from Allworth Press.
File/Trim Size 9.25 x 6.25
Format Hardcover
ISBN 13 9781581154689
Number Of Pages 352

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This product ships from Allworth Press.

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