My Cart (0)

Brand Strategy Development Ultimate Collection

Format: Collection

SKU# T0728

Details

While branding is crucially important, the process is often time misunderstood.

In this new collection from HOW, you’ll learn how to do the research and analysis, develop core brand values and purpose, learn how to understand your audience and build a plan to develop the visual vocabulary to communicate your brand’s message effectively.

The core resource in this collection, David Holston’s Brand Strategy Development Independent Study Course will be your guiding light through the brand strategy development process.  While you complete the course, you’ll get extra insight from 3  OnDemand Design Tutorials from branding expert Debbie Millman, brand developer Yolanda Santosa and HOW University Instructor Douglas Davis.  With HOW’s Guide to Branding, you’ll find an array of branding advice and tactics to apply to your next project.  Archetypes in Branding provides you with a toolkit that will deep your brand team on task in identifying your target audience and determining what their trigger points are.

In the end, with this collection you’ll be able to provide trusted expertise, as well as amazing design on every branding project.

This is a limited-time offer and only 100 of these collections are available at this incredibly low price of just $119!  The total retail value is over $450! 

Brand Strategy Development Independent Study

Brand Strategy Development Independent Study
Digital Download

While branding is crucially important, the process is often times misunderstood. In this course, Dave Holston, author of The Strategic Designer, breaks down the brand development process step-by-step. Learn how to do the research and analysis, develop core brand values and purpose, how to understand your audience and how to develop the visual vocabulary to communicate your message. In the end you'll be able to provide trusted expertise, as well amazing design.
RETAIL: $199.00

HOW's Guide to Branding

HOW's Guide to Branding
Digital Download

This new download from HOW covers the world of branding from how designers have started creating their own brands to how you can help your clients' brands grow and flourish in a crowded market.
RETAIL: $19.99

Why We Buy, Why We Brand with Debbie Millman

Why We Buy, Why We Brand with Debbie Millman
Digital Download

In this insightful presentation, Debbie Millman takes a keen look at the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live. Debbie Millman knows what makes brands tick-don't miss this chance to hear her insights, and get direct answers to your questions from a master of the business!
RETAIL: $49.99

Creative Strategy Framework OnDemand Tutorial

Creative Strategy Framework OnDemand Tutorial
Digital Download

There are no formulas, recipes or templates for creativity. Often times the pressure is on us designers to create "magic" or "good design" as if those things are really easy. The truth is, when working on a new project we often have to wade through mountains of information to figure out who the target really is and what the client wants. Douglas Davis's framework (which you'll be able to download) will help creatives work through the process of organizing and clarifying the elements needed to solve a design problem.
RETAIL: $69.99

Making Consumers Fall in Love with Your Brand OnDemand DC

Making Consumers Fall in Love with Your Brand OnDemand DC
Digital Download

In this webcast, Santosa shares her experiences establishing the Pinkberry brand-and explains the key to making brands live: personality. "At the end of the day, people fall in love with personalities, not business," she says. Making those personalities lovable is the challenge that every designer working with a new brand (or refreshing an old one) must face.
RETAIL: $49.00

Archetypes in Branding

Archetypes in Branding
Paperback

Archetypes in Branding: A Toolkit for Creatives and Strategists give you an effective and incredibly practical tool for branding and marketing. Using a highly participatory approach to branding strategies, combined with sixty beautiful (and incredibly useful) brand archetype cards, this kit helps you become a branding master.
RETAIL: $45.00

Additional Information

SKU T0728
File Type MP4, PDF, WMV, ZIP
Format Collection

Retail: $450.99

Your price: $119.00

You save: $331.99 (74%)

In stock

This item qualifies for free standard shipping on U.S. orders over $25

Coupons and additional discounts do not apply to this item

Quick Overview

In this new collection from HOW, you’ll learn how to do the research and analysis, develop core brand values and purpose, learn how to understand your audience and build a plan to develop the visual vocabulary to communicate your brand’s message effectively.

Click on image to zoom

More Views

Be the first to review this product