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Brand Strategy Development Independent Study Workshop

By Dave Holston

SKU# U1904

Learn how to become a strategic leader on your branding team.

While branding is crucially important, the process is often times misunderstood. In this course, Dave Holston, author of The Strategic Designer, breaks down the brand development process step-by-step. Learn how to do the research and analysis, develop core brand values and purpose, how to understand your audience and how to develop the visual vocabulary to communicate your message. In the end you’ll be able to provide trusted expertise, as well amazing design.

In this course you’ll learn:

  • Why brand identity matters, and how to organize the brand team
  • How to define the brand vision and mission
  • How to get to know your audience
  • How to communicate the brand and develop a strong visual

Who should take this course:

  • In-house and agency designers
  • In-house managers
  • Agency leaders
  • Creative freelancers

Course outline

  • LESSON 1: Getting started
  • LESSON 2: Audience research and analysis
  • LESSON 3: Defining the brand position
  • LESSON 4: Creative development

These workshops are self-guided, "offline" versions of our online workshops at HOW U. You receive the same curriculum and supplemental materials, but you do the work completely on your own, making them an ideal choice for students who truly want to work at their own pace

In contrast to our online workshops, where class is "in session" for a specified period of time, there's no set time line for an independent study class, you could approach it as an intensive crash course, pick it up on weekends over several months, or whatever works best for you.


SKU U1904
Author/Speaker/Editor Dave Holston
File Type ZIP

In Stock

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