Do you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world? Does your boss or client consider digital as nothing more than a tool to bolt on to existing processes?
If so, you are not alone. The majority of traditional businesses are struggling to adapt to the digital economy and need your help even if they don't realize it. In this 1-hour webinar, Paul explains why this is, and what we (as the web community) can do about it. He highlights that to build a great website we have to be the catalyst for organizational change and recommends ways to start that happening.
In this tutorial, you'll learn:
Why so many organizations are failing to adapt
Why it falls to you to instigate the change in company culture
Practical ways of instigating change
Why your primary job isn't to build websites, despite what your boss or client might think
Who should watch this webinar:
In-house design managers
Click the video below for a preview of
Are We Approaching Digital All Wrong with Paul Boag. Instantly stream this tutorial and hundreds more on your computer at HOWU Video now!
Bio: Paul Boag has been working with the web since 1994. He is now co-founder of the digital agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written Digital Adaptation, Website Owners Manual, Client Centric Web Design and numerous articles for publications such as .net magazine, Smashing Magazine and the econsultancy.com. Paul also speaks extensively on various aspects of web design both at conferences across the world and on his award winning web design podcast boagworld.