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Anatomy of a Logo

from the 2013 HOW Design Live Conference

By Von Glitschka

Format: Download

SKU# T0126

In this workshop you, the audience, become the firm—and you’ll have three hours to develop a brand/logo/identity for Von Glitschka and Stefan Mumaw, the “clients.” You’ll go through the various stages of development— initial client contact, research, concept development, presentation, revisions, brand management and everything else in between—with the audience as a whole working like a large creative agency. Through six different creative exercises, you’ll learn how to avoid pitfalls, improve your process, respond to demanding clients and use limitations to inspire your ideas and solve the creative problems we all face in this industry.
SKU T0126
Author/Speaker/Editor Von Glitschka
File/Trim Size 63.892 MB
File Type MP3
Format Download
Runtime Approx. 3 hours

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Anatomy of a Logo  | HOW Design Live

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  • Anatomy of a Logo  | HOW Design Live

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