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Amazing Package Design Ultimate Collection

Format: Collection

SKU# U9299-Z3841-Z1755-T0118-T0121-U7152-BUNDLE

Smart marketers are realizing that packaging design is a unique discipline. It's the elevator pitch for the brand. It has to capture the heart and persuade the mind, all in a matter of seconds. And in a world of increasingly fragmented media, it's the only piece of communication that is guaranteed to reach a brand's consumer. It has to perform in a viciously competitive environment. (Where else do you have all of a brand's competitors lined up side by side, vying for attention?). If done right, a package design can provide marketers with the tools they need to lay a trail of visual bread crumbs across all their marketing, leading consumers back to the package and therefore, to the ultimate goal: The sale. This new collection, from the editors of HOW Magazine and producers of TheDieLine Packaging Design Conference brings it all together in easy-to-digest pieces, putting you on a path to packaging design success. A total retail value of $328.97

Introduction to Package Design Independent Study Workshop

Introduction to Package Design Independent Study Workshop
Download

The key to great package design is using strategy to capture, serve and delight the product's target market. In this hands-on workshop, you'll go through the steps used by major marketing companies in project creation to redesign packaging for an existing product. At the end, you'll have a full case study to include in your portfolio. Approximate completion time 4 weeks.
RETAIL: $199.00

Box Bottle Bag

Box Bottle Bag
Hardcover

This inspirational and highly visual book, authored by TheDieLine editor in chief Andrew Gibbs, showcases examples of the best of the best from the website, plus never-before-seen projects from top packaging designers from around the world. This is an excellent reference for both professional designers and students, or anyone interested in the process of how those enticing packages are developed for the products we buy.
RETAIL: $35.00

For Sale

For Sale
Hardcover

For Sale showcases packaging designs from 50 top firms. 15 firms are showcased with several spreads of work samples and an in-depth interview to capture their creative process and best advice. Profiles include noted packaging designers Wink, Sub Pop, Werner Design Werks, Starbucks, Modern Dog, Turner Duckworth, Art Chantry, Fossil, Invisible Creature and more.
RETAIL: $35.00

Packaging a Brand

Packaging a Brand
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In this hour-long audio session from this year's DieLine Package Design Conference, David Turner will use case studies to demonstrate how packaging designers can elevate their standing in the marketing food chain and become the primary authors of a brand's visual identity.
RETAIL: $24.99

How Much, How Many and When

How Much, How Many and When
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Today's packaging designers must be able to do more than making pretty on a page; you have to understand structure, process, substrates, logistics, and costs, as well as your client's fulfillment, warehousing, and shipping pain points. In this hour-long audio from the 2013 DieLine Package Design Conference we'll explain what those may be and how to build those into your structure from the start. This pointed discussion will help you to understand price point, quantity, lead times, and learn how to explore the mutual concessions between structure, substrate, and production processes to deliver your best work on time and within budget.
RETAIL: $24.99

Amazing Package Design

Amazing Package Design
Download

In this download from Print magazine, professional designers, design students and packaging design professionals all benefit from an inside look at the packaging that works. From examples of high-end designs to information on the challenges of crafting sustainable packages, creatives learn everything they need to know in order to start their own projects.
RETAIL: $9.99

SKU U9299-Z3841-Z1755-T0118-T0121-U7152-BUNDLE
Format Collection

Out of Stock

Retail: $328.97

Your price: $78.99

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