Advertising Design and Typography

By Alex W. White

Format: Hardcover

SKU# Y0058

Details

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed. Chapters also cover:

Researching your client and your audience
What makes an ad successful
Getting the audience's attention in a crowded marketplace
The importance of branding and identity
The difference between print design and billboards, television, the Web, and radio
Advertising design versus editorial design
Using typography to define personality and convey the message
How to make type inviting, set perfect text, and relate type to image

Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way.

Additional Information

SKU	Y0058
Author/Speaker/Editor	Alex W. White
Shipping	This product ships from Allworth Press.
File/Trim Size	11.5 x 8.75
Format	Hardcover
ISBN 13	9781581154658
Number Of Pages	224