This Book Is Perfect For You If:
- You're a Marketer, Designer, or Advertiser
- You want your website to work for you, not be a hassle
- You know you need to learn the ins and outs of things like SEO and content strategy
This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work. Using his 9-Step Process, Mark O'Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience.
In A Website That Works You'll Learn:
- The 9 Step Process for Planning a Marketing Website
- Search Engine Optimization
- Information Design
- Content Strategy
- Calls to Action
- And More
What others are saying about A Website That Works:
"Mark O'Brien is one of the very few people I've met who truly understands the role of your website in a total digital strategy that drives business to your firm. This book is substantive but concise, and I think every marketing services firm should read this, for themselves and for their clients."
—David C. Baker, ReCourses
"Mark O'Brien is the go to guru for planning and building the marketing agency website. He sees an agency website as the cornerstone of its business development strategy and here he offers a well organized, easy to follow guide to help any agency improve the business development performance of its own site. Most of what I know about driving new business opportunities through the agency website, I learned from Mark."
—Blair Enns, Win Without Pitching